Hair Giants Unilever and Alberto Culver Merge
On May 10, Unilever announced that it had completed its acquisition of the hair care company Alberto Culver Co. With this new company, Unilever is now the world’s largest maker of hair conditioner, the second-largest shampoo seller and the third-largest maker of hair styling products. Alberto Culver makes the personal care products under the TRESemme, Nexxus, St. Ives and Noxzema names and is a supporter of the Hair Foundation.
Alberto Culver donated in-kind products of TRESemmé Fresh Start Dry Shampoo to the HF’s partners, Childhood Leukemia Foundation and ISHRS, to include in CLF gift baskets given to patients and their families during their recovery from cancer treatments.
Tags: Alberto Culver, Childhood Leukemia Foundation, TRESemme, Unilever
This entry was posted on Friday, May 13th, 2011 at 9:33 pm and is filed under Hair loss products, Hair Products. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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